People have mixed feelings and different perspectives with respect to sustainable development issues,especially when read from newspapers and other media.Looking at Britain's main six newspapers as surveyed in January 2009 about 10 million copies were sold in one month.
From my own perspective our newspapers are not covering all the serious issues expected to be covered.Most of these newspapers are concentrating on celebrities on their love affair issues forgeting the rest of the people.Very little is said about sustainable development.Yet I feel thats their duty to educate and bring an awareness to people way of lives.
Soaps are very influencial in this country checking on number of people who tune in to these soaps everyday are millions,but their problem is that they seem to copy each other on story lines.They dont as well spellout which one is good sustainable way of living instead they show competition imitating the rich and lucky ones.
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You make clear how you think that the media could do more to have a better influence on sustainable development and peoples understanding of it rather than concentrating on celebrities, which i think is completely true and agree, but don't you think there may be a reason for this? I believe it may be because the media aims to make money and many people would be more interested in the celebrity news that how sustainable places are
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